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Pharmaceutical Distribution

The Core operations of Vardhman Pharma are in the field of pharmaceutical distribution. The company has for the last two decades efficiently supplied various pharmaceutical products and medicines to retail medical shops, hospitals, nursing homes, doctors and government institutions across Karnataka. The work of Hospital & institutional sales is handled by a separate team of highly experienced executives.

We are experienced in handling specialty product distribution of various larger MNC’s through a strict cold chain adherence during transportation and fast service. Some life-saving products are also supplied 24 hours.

Being technology oriented, Vardhman uses software applications efficiently across its range of day-to-day activities. The company management believes in maintaining a personal touch with its clients and vendors alike and as a result of which Vardhman has garnered immense goodwill in the industry. The fact that the company has maintained a growth level of 20-25% when the industry itself is expanding at a mere 8-10%, shows the standards that Vardhman has set for itself and for its peers, at large.

Vardhman strongly believes that earning profits should not be its only objective. Contribution to the society is on topmost priority. We are associated with various voluntary social organizations such as Snehalaya a home for destitute children, educational institutes and various free dispensaries.

We have a strong sales force of 35 members covering the retailers, Salesmen are well informed about day to day updates about new products and schemes, product availability and various information for them to update the customers. In addition to this, 25 delivery persons equipped with vehicles for timely delivery. Carrying the brand name “ Rapid Serve” , we have a fleet of cargo vans & 3 wheeler for faster delivery and convenient reach.

• Consistently maintaining a growth of 20 to 25% every year, while the Industry growth is 8 to 10%.
  
• First to have a JV in pharma distribution in 1996 to imbibe professionalism, transparency that helps in reducing turnaround time in distribution.
  
• In 1997, invested for a walk-in cold room for the cold chain management.
  
• In 1999, took over the immunization of Hepatitis-B to newer heights.
  
• Hitech Data Projector at conference hall to give in-house training program, Product slide shows and meetings.
  
• Entire sales force connected with mobile network to ease the operations & instant availability to retailers.
  
• Distribution of complimentary copy of IDR, CIMS to all the retailers.
  
• Unique product list distributed to all retailers periodically
  
• First to start Project Sandhya of sending items to customers five kms away after normal working hours.
  
• First to install a Laser printer for Invoice printing in Jan’07.
  
• Bulk SMS service to the chemist with new Product launch information, Scheme details, etc.
  
• Largest corporate distribution house with centralized Air conditioning.
  
• Attendance access control system.
  
• First to start a totally outsourced catering facility.
  
• Regular market feedback by a qualified separate team of people.
  
• Maximum of 5% stock-out in a list of 6000 skus
  
• Geographically designed route management system. Conducting yoga classes & training program for a daily stress-free life.
  
• First time in Pharma Distribution to achieve a patented company name, design & logo.
  
• Sending cards to our customers, greeting them on special occasions like their Birthdays, Anniversaries, inception day and festivals are some of the ways thro’ which we show our appreciation.
  
• Acceptance of Credit card to pay only for counter sales


• First to have a full-time Human Resource Manager taking care of HR activities  like Employees welfare, Training, recruitments, etc.


• First to have salesman using Laptop for booking orders at Customer place with online info about Product availability, MRP, Scheme, Contents, etc.


• First Pharma Distribution Company to start a SalesAcademy exclusively for our Emloyees, putting them on the fast track.
  

Route Management System

Vardhman has taken decision to adopt Route Management System to Servicing over 4000 customers across the city of Bangalore. Be a leader, Constantly innovating and thereby strengthening presence at every level of wide distribution network, we base distribution excellence on electronic order processing, proper inventory management, are our commitment for speedy delivery and Industry leadership in supply chain safely.

Route Management system is a unique technique which we adopted and excelled, while catering to our customers orders. Here we divided the burgeoning city of Bangalore into 5 different Zones titled Central, South, West, North and East, based on geographical locations. Each zone will have a number of routes. These routes had areas consisting of a number of chemists. A dedicated marketing team called on every chemist in these areas and their spatial data was obtained. Each route and Area has been allotted unique code for easy identification.

Our logistical movements and subsequently deliveries are purely based on this enumeration and evaluation. This has ensured prompt & speedy supplies to our customers with environment -friendly, energy efficient and time saving methods. It also helped us to analyze the area wise route wise sales performance on day to day basis.